We’re MHM, global leaders in audience strategy.
We help organisations connect with people in ways that build loyalty, unlock growth, and prove impact.
For us, it’s never just about how many people come through the door. It’s about why they return and the difference it makes.
What we do
-
Set Direction
Helping boards and leaders make clear, confident choices.
-
Build Strategy
Turning insight into brand, audience and loyalty frameworks that last.
-
Prove Impact
Designing experiences and evaluations that show what worked and why.
-
Use Insight
As a tool for strategy and growth.
“MHM brought the strategic clarity we needed. They helped us define and articulate our purpose, unite all our stakeholders around it and co-create a brand strategy that’s not just influencing how we lead but that constantly holds us to account, ensuring that the children who take part in NCO remain at the heart of everything we say and do”.
Sophie Lewis, CEO, National Children’s Orchestras
Organisational change
Business planning and strategy
Brand strategy
Digital strategy
Brand tracking
Behaviour change
Audience development
Segmentation
Profiling
Membership and loyalty strategy
Experience evaluation
Journey mapping
Exhibition testing and strategy
Concept and proposition development
Programme and project development
Fundraising and supporter strategy
From the boardroom to the box office, in more than 40 countries and 100 cities, we’re transforming audience connection.
“The evidence base was so robust our board couldn’t ignore it.”
— National Trust leader
Helping you connect
Filter by:
-
Courtesy of glasgowlife.org.uk/
Glasgow Life
Glasgow Life: From Fragmented Understanding to a Shared, Audience-Led Strategy
Glasgow Life runs museums, libraries, sports centres, music venues, learning programmes and community services across the city all through a single charity. Yet most people experience these offers in isolation. Together, we developed a charity-wide audience strategy grounded in real motivations, behaviours and barriers giving Glasgow Life a common language to align teams, decisions and purpose across the organisation.
-
National Galleries Scotland
Driving loyalty at National Galleries Scotland
National Galleries Scotland wanted to deepen audience connection and grow sustainable income. We helped them design a loyalty strategy that brings those goals together balancing audience growth with fundraising and financial return.
-
Image courtesy of The London Library
The London Library
The London Library membership strategy
The London Library needed to reverse its declining membership – but the risks of getting it wrong were great. MHM’s membership research gave actionable insight on how the Library could attract new members without cannibalising existing support.
Why we do it
Because connection changes everything, organisations, audiences and societies.
We love what we do because audiences aren’t statistics; they’re stories, relationships, and possibilities. Helping organisations understand them and act on that understanding is what gets us out of bed in the morning.
25+ years of insight.
1m+ surveys across 40+ countries.
Tools trusted worldwide: Culture Segments, Audience Atlas, Visitor360°, Eco Mindsets.
“MHM’s research didn’t just give us data, it gave us confidence in the decisions we made.”
— Tate project lead