About MHM

Made in Manchester, working everywhere audiences matter

Who We Are

MHM was founded in Manchester UK more than 25 years ago with a simple belief: audiences aren’t numbers to be counted, they’re people to be connected with. That belief has never changed. What has changed is our reach.

Today, we’re a global team working with leaders from Sydney to Stockholm, Boston to Abu Dhabi. We bring together strategists, researchers, creatives and data experts who share one goal: helping organisations connect with people in ways that matter and last.

Because connection changes everything: organisations, audiences, and societies.

three people smiling, one man wearing a smart shirt and pants types on a laptop, a woman with tanned skin and black hair laughs while another woman with short brown hair wearing a green dress laughs along

What we do:

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    At Board Level

    We help leaders set direction, clarify purpose and define success.

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    At Strategy Level

    We build brand, membership and audience frameworks that teams can act on with confidence.

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    On the Ground

    We design and evaluate experiences that show how audiences and communities connect, and prove the impact.

Everything we do is built on a foundation of robust research. It’s what gives leaders clarity, confidence and the evidence to make change real.

Bringing people together

Behind every strategy and every insight is our team. We bring together people from across the world strategists, researchers, creatives and data specialists united by one belief: audiences aren’t numbers to be counted, they’re people to be connected with.

From Manchester to Melbourne, Boston to Abu Dhabi, we work together across time zones and cultures. We love what we do and who we work with, because it matters. And we love doing it together: brilliant minds, brave ideas, and plenty of heart.

two women and three men all smartly dressed, some standing some sat on chairs all look at the camera. From left to right there is a bald man with stubble wearing a blue shirt, blue pants and light brown shoes, a red haired woman wearing a blue button up shirt with light brown pants and blue trainers, a woman with short brown hair wearing an all black outfit, a taller bald man with glasses and his hands crossed wears a charcoal grey suit jacket, and a man with dark grey hair wearing a full blue suit and polished black shoes five smartly dressed people, some sitting on chairs and some standing, all facing a bald man wearing a blue shirt and brown shoes

Meet the team

  • A bald white man with green glasses and stubble, wearing a dark grey jacket and dark green t-shirt smiles at the camera A bald white man with green glasses and stubble, wearing a dark grey jacket and dark green t-shirt smiles at the camera

    Andrew McIntyre

    Founding Director

    Talk to Andrew about organisational transformation, purpose, and cultural policy.

    Connect with Andrew
  • A white woman with short black hair with a shaved side and long sleeve black shirt A white woman with short black hair with a shaved side and long sleeve black shirt

    Debbie Spence

    Director

    Talk to Debbie about brand strategy, audience strategy, and human-centred design. Just don’t ever order pineapple on pizza or she’ll unfriend you.

    Connect with Debbie
  • a white woman with ginger hair in a low bun, wearing red lipstick and a blue shirt looks at the camera a white woman with ginger hair in a low bun, wearing red lipstick and a blue shirt looks at the camera

    Elinor James

    Chief Executive

    Talk to Elinor about leadership, governance, and building values-driven strategy.

    Connect with Elinor
  • a bald white man with short beard wearing a blue button up shirt looking at the camera a bald white man with short beard wearing a blue button up shirt looking at the camera

    Guy Turton

    Director

    Talk to me about big-picture trends, loyalty strategy and how to apply winning audience strategies from top to bottom. Art, ale and The Ashes pretty much sum me up.

    Culture Segment: Essence. I’m always searching for that shiver-down-the-spine moment that only great art can give.

    Connect with Guy
  • a white woman with long brown curly hair smiles at the camera, she is wearing a blue denim v neck dress a white woman with long brown curly hair smiles at the camera, she is wearing a blue denim v neck dress

    Helen Rackstraw

    Consultant

    Talk to me about audience insight, quantitative research and meaningful segmentation to help cultural organisations realise their ambitions. I’m always exploring new cities or countries, usually with a good audiobook and a determination to leave no street undiscovered.

    Culture Segment: Release. I use culture as an escape from a busy life, with a long wish list of places still to visit.

    Connect with Helen

  • Isabella Rosedietcher

    Client Accounts Executive

    Talk to me about connecting the dots across international perspectives and bringing together ideas. I’m happiest out in nature with a good book and maybe a Wi-Fi connection to stream Law & Order: SVU.

    Culture Segment: Stimulation. I’m motivated by new perspectives and new experiences with others.

    Connect with Isabella
  • A white woman with shoulder length brown hair smiles at the camera, she is wearing glasses and a light purple jumper with the sleeves rolled up A white woman with shoulder length brown hair smiles at the camera, she is wearing glasses and a light purple jumper with the sleeves rolled up

    Jenny Merry

    Senior Consultant

    Talk to me about audience development planning and how segmentation can help you connect with audiences as fully rounded individuals. I love tea, Victorian literature, tabby cats and exploring historic places across the UK with my young family.

    Culture Segment: Expression. I’m motivated by the natural world, the built environment and the people we meet are all so full of soul.

    Connect with Jenny

  • Laura Carmont

    HR Manager

    Talk to me about People & Talent. I’m CIPD-qualified HR Manager who believes happy, supported teams are the real engine of business growth. I’m happiest socialising, at the theatre or running in the park with friends.

    Culture Segment: Stimulation. I love seeking out fresh experiences, new ideas and the joy of discovery.

    Connect with Laura
  • A white woman with brown hair and a full fringe looks at the camera, she is wearing glasses, gold earrings and a dark red jacket with the collar up A white woman with brown hair and a full fringe looks at the camera, she is wearing glasses, gold earrings and a dark red jacket with the collar up

    Laura Pickstock

    Senior Consultant

    Talk to Laura about segmentation, research design, and TagTool. Her Expression streak shows in her love of clarity and understated brilliance.

    Connect with Laura

  • Liz Driver

    Consultant

    Talk to me about audience development planning, segmentation in action, evaluation and how to plan exhibitions that really meet audience needs. I love musicals, the more show tunes and sequins, the better!

    Culture Segment: Affirmation. I’m motivated by quality, self-improvement and learning opportunities.

    Connect with Liz

  • Maddy Pringle

    Operations Executive and Research Assistant

    Talk to me about day-to-day operations from recruitment and invoicing to supplier queries and carbon reporting. In my free time, I’m working my way through London’s many museums, historic houses and heritage sites.

    Culture Segment: Affirmation. I’m motivated by history and the thrill of uncovering niche facts about the past.

    Connect with Maddy
  • an older white man with light brown and grey hair, wearing a full suit jacket and shirt looks at the camera an older white man with light brown and grey hair, wearing a full suit jacket and shirt looks at the camera

    Mark Tattersall

    Chair of the Board

    Talk to Mark about governance, sector change, and EBITDA.

    Connect with Mark

    • Mathilde Lester

    Research Executive

    Talk to me about turning your questions into objectives, objectives into insights and insights into audience strategy. I love old Hollywood films and wish I could wear trousers like Katharine Hepburn.

    Culture Segment: Expression. I’m drawn to complex ideas explored in new, surprising ways.

    Connect with Mathilde
  • a white woman with short curly light brown hair smiles at the camera, she is wearing a light green button up shirt and gold necklace a white woman with short curly light brown hair smiles at the camera, she is wearing a light green button up shirt and gold necklace

    Medwen Roberts

    Data Director

    Talk to Medwen about data integrity, weighting, and measurement frameworks. Careful, meticulous, and deeply proud of robust evidence.

    Connect with Medwen

  • Ruby Campbell

    Researcher

    Talk to me about evaluation, audience strategy and designing fresh approaches to understanding visitors. When I’m not shaping insights, I’m hunting down the next great international film or composing music for audio dramas.

    Culture Segment: Stimulation. I’m motivated by bold thinking, playful experimentation and moments that spark discovery.

    Connect with Ruby
  • a white woman with shoulder length blonde hair wearing a white v neck shirt and gold necklace looks at the camera smiling a white woman with shoulder length blonde hair wearing a white v neck shirt and gold necklace looks at the camera smiling

    Sally Smith

    Chief Financial Officer

    Talk to Sally about business models, financial strategy, and making the numbers work. She’s quietly fierce about a good cup of tea.

    Connect with Sally

  • Sheetal Thomas

    Senior Quantitative Researcher

    Talk to me about quantitative research, behavioural science and what drives people’s decisions. I run on coffee and calm my mind with whatever’s green.

    Culture Segment: Essence. I’m motivated by simplicity and a sense of meaning in the everyday.

    Connect with Sheetal

Explore our team’s tools of the trade

Over the years we’ve built tools that cut through the noise and turn audience insights into everyday action.

Learn more
MHM
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