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Driving loyalty at National Galleries Scotland
24/10/25
National Galleries Scotland wanted to deepen audience connection and grow sustainable income. We helped them design a loyalty strategy that brings those goals together balancing audience growth with fundraising and financial return.
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The Shakespeare Birthplace Trust – Culture Segments in action
24/10/25
"Before, when promoting an offer, we used to ask ‘Who is it for?’ and were often told ‘Everyone!’. That doesn’t happen anymore.” The Shakespeare Birthplace Trust
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
