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Image courtesy of The London Library
The London Library membership strategy
24/10/25
The London Library needed to reverse its declining membership - but the risks of getting it wrong were great. MHM’s membership research gave actionable insight on how the Library could attract new members without cannibalising existing support.
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Image courtesy of WAO2023. Production photo Into the Woods © West Beach Studio
Maximising donor engagement at West Australian Opera
05/09/24
West Australian Opera have been using Culture Segments successfully since 2018 for audience understanding and for marketing. However, in 2022 they decided to apply it to philanthropy as well. The results show the power and impact of targeted fundraising.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
