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Image courtesy of The London Library
The London Library membership strategy
24/10/25
The London Library needed to reverse its declining membership - but the risks of getting it wrong were great. MHM’s membership research gave actionable insight on how the Library could attract new members without cannibalising existing support.
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Image by Jamie Templeton on Unsplash
Re-engaging lapsed visitors with SFMOMA
24/10/25
What factors lead to the choice not to renew? How can we increase renewal rates and create targeted messages to re-engage lapsed Members? These are the questions SFMOMA asked us to dig into to help improve their membership renewals. Here's what we found.
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London Library – boosting membership renewals
01/09/23
Two years on from MHM's initial work with The London Library, their membership base was continuing to grow, but a new challenge began to emerge around member retention.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
