Our thinking

Royal Northern College of Music

Early music was not, historically, an easy sell for RNCM. But, by using Culture Segments- tailored messaging delivered directly to their segmented Tessitura database, the marketing team significantly increased engagement and ticket sales.

Affordable Art Fair – Embedding Culture Segments

The Affordable Art Fair is a global operation. Not only are they successfully targeting new audiences through Culture Segments, they have effectively embedded Culture Segments thinking across the whole organisation. Here’s how they’ve done it.

The Shakespeare Birthplace Trust – Culture Segments in action

"Before, when promoting an offer, we used to ask ‘Who is it for?’ and were often told ‘Everyone!’. That doesn’t happen anymore.” The Shakespeare Birthplace Trust

Linden New Art – Culture Segments in action

Melbourne gallery Linden New Art used a grant from Creative Victoria to reinvigorate their understanding of Culture Segments and create a more ambitious engagement strategy. Their newly-honed skills in appealing to segments different from themselves has had an instant impact on sales.

Auckland Art Gallery Toi o Tāmaki

Find out how Auckland Art Gallery increased its turnover by 20% using Culture Segments.

Roman Baths – Culture Segments online quiz

The Roman Baths in Bath is one of the UK’s leading heritage attractions. The site includes a Roman Bath House, a Roman Temple, a thermal spring, museum and restaurant.

Joe’s Pub at The Public – Culture Segments in action

Joe’s Pub is one of the venues at The Public Theater’s Astor Place site in Manhattan. It’s an independent, non-profit music venue dedicated to The Public’s mission to serve audiences and artists alike as an active member of NYC’s creative community.