Our thinking

Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.

  • Image by Jamie Templeton on Unsplash

    A wooden fence, with a rustic wooden sign with hand painted text saying This Way and an arrow pointing to the right

    Re-engaging lapsed visitors with SFMOMA

    24/10/25

    What factors lead to the choice not to renew? How can we increase renewal rates and create targeted messages to re-engage lapsed Members? These are the questions SFMOMA asked us to dig into to help improve their membership renewals. Here's what we found.

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MHM
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