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Gerhard-Richter-_Fenster-Window_-2002-The Doris and Donald Fisher Collection at the San Francisco Museum of Modern Art ©Gerhard-Richter_photo by Don Ross
SFMOMA – plugging Visitor 360° into a data driven organisation
02/06/23
As a data-driven organization, SFMOMA values the opportunity to listen to audiences and make evidence-based decisions. At the core of our partnership however has been our Visitor 360° – an ongoing year-round visitor research project that gives a complete, accurate answer to the ever-present questions ‘who are our visitors?’
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
