Our work

Image courtesy of WAO2023. Production photo Into the Woods © West Beach Studio

West Australian Opera have been using Culture Segments successfully since 2018 for audience understanding and for marketing. However, in 2022 they decided to apply it to philanthropy as well. The results show the power and impact of targeted fundraising.

Image by Vincent van Zalinge on Unsplash

What happens when you power up adcept testing with Culture Segments? For the Wildfowl and Wetlands Trust, this led to better than expected marketing results right from the first campaign, with a focus on Expression – a segment with high potential for their organisation

Two years on from MHM's initial work with The London Library, their membership base was continuing to grow, but a new challenge began to emerge around member retention.

Gerhard-Richter-_Fenster-Window_-2002-The Doris and Donald Fisher Collection at the San Francisco Museum of Modern Art ©Gerhard-Richter_photo by Don Ross

As a data-driven organization, SFMOMA values the opportunity to listen to audiences and make evidence-based decisions. At the core of our partnership however has been our Visitor 360° – an ongoing year-round visitor research project that gives a complete, accurate answer to the ever-present questions ‘who are our visitors?’

Amy Lien and Enzo Camacho, The Angry Christ (Plot and Plantation), 2021 (installation view). The 10th Asia Pacific Triennial of Contemporary Art (APT10), Photograph: J. Ruckli © QAGOMA

When our Visitor 360° research uncovered a decline in visitation among 18-24 year olds at the Queensland Art Gallery and Gallery of Modern Art, they asked us to focus our research on helping them reactivate this cohort. Find out how Culture Segments proved key to identifying ways to reach this age group, and how QAGOMA used research insights proactively to target and rebuild this audience.

Image with kind permission of President Lincoln's Cottage

In 2022, the historic site and museum President Lincoln's Cottage asked us to partner with them to develop a strategic plan. Their aim: not only to set the direction for the next step of their journey, but also to strengthen the team, increase audience focus, maximise impact, and further embed shared values.

Find out how Auckland Art Gallery increased its turnover by 20% using Culture Segments.

The Roman Baths in Bath is one of the UK’s leading heritage attractions. The site includes a Roman Bath House, a Roman Temple, a thermal spring, museum and restaurant.

Joe’s Pub is one of the venues at The Public Theater’s Astor Place site in Manhattan. It’s an independent, non-profit music venue dedicated to The Public’s mission to serve audiences and artists alike as an active member of NYC’s creative community.