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Affordable Art Fair – Embedding Culture Segments
24/10/25
The Affordable Art Fair is a global operation. Not only are they successfully targeting new audiences through Culture Segments, they have effectively embedded Culture Segments thinking across the whole organisation. Here’s how they’ve done it.
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Image courtesy of Alexa Magladry, from the exhibition 'Get in the Game' at SFMOMA
Attracting sports fans to modern art
24/10/25
For their exhibition Get in the Game, SFMOMA wanted to understand the overlap between the sport and modern art markets. Here's what we found.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
