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Image by Vincent van Zalinge on Unsplash
Powering up visitor marketing with Culture Segments insights
09/01/24
What happens when you power up adcept testing with Culture Segments? For the Wildfowl and Wetlands Trust, this led to better than expected marketing results right from the first campaign, with a focus on Expression – a segment with high potential for their organisation
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
