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Driving loyalty at National Galleries Scotland
24/10/25
National Galleries Scotland wanted to deepen audience connection and grow sustainable income. We helped them design a loyalty strategy that brings those goals together balancing audience growth with fundraising and financial return.
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The Shakespeare Birthplace Trust – Culture Segments in action
24/10/25
"Before, when promoting an offer, we used to ask ‘Who is it for?’ and were often told ‘Everyone!’. That doesn’t happen anymore.” The Shakespeare Birthplace Trust
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Image with kind permission of President Lincoln's Cottage
A home for brave ideas: collaborative and empowered strategic planning at President Lincoln’s Cottage
03/03/23
In 2022, the historic site and museum President Lincoln's Cottage asked us to partner with them to develop a strategic plan. Their aim: not only to set the direction for the next step of their journey, but also to strengthen the team, increase audience focus, maximise impact, and further embed shared values.
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Roman Baths – Culture Segments online quiz
06/01/22
The Roman Baths in Bath is one of the UK’s leading heritage attractions. The site includes a Roman Bath House, a Roman Temple, a thermal spring, museum and restaurant.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
