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Image courtesy of The London Library
The London Library membership strategy
24/10/25
The London Library needed to reverse its declining membership - but the risks of getting it wrong were great. MHM’s membership research gave actionable insight on how the Library could attract new members without cannibalising existing support.
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London Library – boosting membership renewals
01/09/23
Two years on from MHM's initial work with The London Library, their membership base was continuing to grow, but a new challenge began to emerge around member retention.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
