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Driving loyalty at National Galleries Scotland
24/10/25
National Galleries Scotland wanted to deepen audience connection and grow sustainable income. We helped them design a loyalty strategy that brings those goals together balancing audience growth with fundraising and financial return.
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Image by Jamie Templeton on Unsplash
Re-engaging lapsed visitors with SFMOMA
24/10/25
What factors lead to the choice not to renew? How can we increase renewal rates and create targeted messages to re-engage lapsed Members? These are the questions SFMOMA asked us to dig into to help improve their membership renewals. Here's what we found.
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Image courtesy of Alexa Magladry, from the exhibition 'Get in the Game' at SFMOMA
Attracting sports fans to modern art
24/10/25
For their exhibition Get in the Game, SFMOMA wanted to understand the overlap between the sport and modern art markets. Here's what we found.
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Linden New Art – Culture Segments in action
24/10/25
Melbourne gallery Linden New Art used a grant from Creative Victoria to reinvigorate their understanding of Culture Segments and create a more ambitious engagement strategy. Their newly-honed skills in appealing to segments different from themselves has had an instant impact on sales.
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Gerhard-Richter-_Fenster-Window_-2002-The Doris and Donald Fisher Collection at the San Francisco Museum of Modern Art ©Gerhard-Richter_photo by Don Ross
SFMOMA – plugging Visitor 360° into a data driven organisation
02/06/23
As a data-driven organization, SFMOMA values the opportunity to listen to audiences and make evidence-based decisions. At the core of our partnership however has been our Visitor 360° – an ongoing year-round visitor research project that gives a complete, accurate answer to the ever-present questions ‘who are our visitors?’
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Amy Lien and Enzo Camacho, The Angry Christ (Plot and Plantation), 2021 (installation view). The 10th Asia Pacific Triennial of Contemporary Art (APT10), Photograph: J. Ruckli © QAGOMA
Reversing a decline in younger visitors at QAGOMA
03/03/23
When our Visitor 360° research uncovered a decline in visitation among 18-24 year olds at the Queensland Art Gallery and Gallery of Modern Art, they asked us to focus our research on helping them reactivate this cohort. Find out how Culture Segments proved key to identifying ways to reach this age group, and how QAGOMA used research insights proactively to target and rebuild this audience.
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Image with kind permission of President Lincoln's Cottage
A home for brave ideas: collaborative and empowered strategic planning at President Lincoln’s Cottage
03/03/23
In 2022, the historic site and museum President Lincoln's Cottage asked us to partner with them to develop a strategic plan. Their aim: not only to set the direction for the next step of their journey, but also to strengthen the team, increase audience focus, maximise impact, and further embed shared values.
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Auckland Art Gallery Toi o Tāmaki
08/09/22
Find out how Auckland Art Gallery increased its turnover by 20% using Culture Segments.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
