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Royal Northern College of Music
24/10/25
Early music was not, historically, an easy sell for RNCM. But, by using Culture Segments- tailored messaging delivered directly to their segmented Tessitura database, the marketing team significantly increased engagement and ticket sales.
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Image by Johanna Vogt on Unsplash
Conducting a thorough study of London’s market for live classical music
24/10/25
Noticing changes in their audience post-pandemic, together with an ambition to engage more diverse audiences, the London Symphony Orchestra asked us to research their market and generate insights to reach an audience more reflective of London.
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Joe’s Pub at The Public – Culture Segments in action
06/01/22
Joe’s Pub is one of the venues at The Public Theater’s Astor Place site in Manhattan. It’s an independent, non-profit music venue dedicated to The Public’s mission to serve audiences and artists alike as an active member of NYC’s creative community.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
