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Royal Northern College of Music
24/10/25
Early music was not, historically, an easy sell for RNCM. But, by using Culture Segments- tailored messaging delivered directly to their segmented Tessitura database, the marketing team significantly increased engagement and ticket sales.
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Image courtesy of WAO2023. Production photo Into the Woods © West Beach Studio
Maximising donor engagement at West Australian Opera
05/09/24
West Australian Opera have been using Culture Segments successfully since 2018 for audience understanding and for marketing. However, in 2022 they decided to apply it to philanthropy as well. The results show the power and impact of targeted fundraising.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
