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A successful Affirmation-first campaign at Auckland Zoo
24/10/25
MHM's expertise in audience research played a pivotal role in supporting the success of Auckland Zoo's South East Asia Jungle Track campaign. By leveraging insights from their Visitor 360˚ research project and utilising MHM’s Culture Segments framework, the Zoo developed a compelling campaign that resonated with visitors.
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Image by Yathursan Gunaratnam on Unsplash
Data-driven pricing at Wellington Zoo
24/10/25
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
