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Reframing the exhibition
07/11/25
Exhibitions aren’t what they used to be and neither are the people who visit them. Our white paper, Reframing the exhibition, shows how audiences have changed the rules.
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Image by Absolutvision on Unsplash
Three top takeaways from this month’s UK conferences
28/05/25
What are the main topics from this month's UK conferences? Our team report their top takeaways from recent events.
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Image by nrd on Unsplash
These six things are essential to overcoming departmental silos in a cultural organization
10/03/25
Our US Director, Alexa Magladry, shares six actionable tips for arts and cultural organizations to overcome the limitations of siloed working
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Image by Maksym Kaharlytskyi on Unsplash
Taking play seriously
05/09/24
With quality play options for children in short supply, it's heartening to see how cultural venues are filling a unique gap. But could we be doing even more? Director Guy Turton shares his reflections.
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Engaging audiences with biodiversity loss
22/07/24
Get our succinct, free report packed with actionable insights on how to best communicate the concept of biodiversity to maximize engagement and behavior change.
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Eco Mindsets free download
09/07/24
Get a free essential overview of Eco Mindsets, MHM's powerful profiling system to help organisations drive change
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Audience Atlas Bay Area
02/07/24
In 2023, the San Francisco Museum of Modern Art (SFMOMA) commissioned Morris Hargreaves McIntyre to undertake a new iteration of our 2017 Bay Area Audience Atlas. Read our headline findings and download the public report here.
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Top three takeaways from AAM 24
28/05/24
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Image by Melissa Askew on Unsplash
Peer pressure: How to lean on people’s desire to ‘belong’ to encourage environmental behaviour change
20/05/24
The need to belong looks like a tempting lever of behaviour change. But what really matters is how that might vary for different people. In this article we unpack what 'belonging' means for the different Eco Mindsets.
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Image by Jamie Templeton on Unsplash
Playing on emotion to incite environmental action
16/05/24
In this article, we explore the different types of language and approaches that play on key emotions to prompt each mindset to transform concern for the environment into action.
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Image by Markus Spiske on Unsplash
Closing the intention to action gap
13/05/24
About a quarter of people in the UK believe their own households should be doing much more for the environment. So, what’s stopping them? In the first of our series on how understanding mindsets is key to bringing about behaviour change, we look at how intention can be nudged towards action.
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Image by Derek McKinney on Unsplash
What does ‘culture’ mean to you?
09/05/24
Bradford 2025, the organisation presenting UK City of Culture, asked us to find out how people relate to the idea of culture. Our research uncovered some interesting and surprising themes.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.