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Image by John Schaidler on Unsplash
Using psychographic segmentation to diversify your audience
21/03/24
Guy Turton, explains a two-step audience development plan to achieve audience diversification.
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Image by Markus Spiske on Unsplash
Culture Segments and environmental messaging
19/03/24
How can museums create effective and meaningful environmental messaging without generating feelings of helplessness or even fear among their audience? Here are three inspiring examples of successful positive messaging
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Image by Osman Rana on Unsplash
Audience Atlas Boston
25/01/24
In August 2023, an arts museum in Boston commissioned a new iteration of our 2018 Audience Atlas Boston study to understand how the cultural landscape of Boston has changed post-pandemic. Here are our key findings.
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Image by Alfonso Navarro on Unsplash
Diving deeper into Eco Mindsets – five key insights from our research with Keep Britain Tidy
27/11/23
Our recent research in collaboration with environmental charity Keep Britain Tidy revealed deeper, and sometimes surprising, insights into the Eco Mindsets.
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Photo by Nik on Unsplash
How to really inspire your audiences into engaging with your environmental work
28/09/23
The sheer volume of information about the climate crisis can make people tune out or feel paralysed. So how can you make sure your environmental messaging is both motivating and provocative? Drawing on our recent research, our Eco Lead Laura Karban details five key insights to help you cut through the noise.
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Photo by Priscilla du Preez on Unsplash
Building loyalty with younger audiences
05/09/23
In this final part in our Younger Audiences series, we draw on our research to show how you can go beyond simply engaging younger people to retain their loyalty for the long term.
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Photo by Devon Avery on Unsplash
Conducting research with young people – best practices
24/07/23
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Image by Clark Tibbs on Unsplash
A day in the life of… a Research Executive
03/07/23
Our Research Executive, Sam Manning, talks us through a typical day in the life of a researcher.
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Photo by Simon Maage on Unsplash
Engaging younger audiences
26/06/23
How do we engage younger audiences? This is a question organisations often ask themselves – and don’t always arrive at a clear answer. In the first of our three part series, our consultant, Laura Karban, draws on our research to unpack ways to understand this cohort – and, crucially, how to connect with and engage them.
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Image copyright American Alliance of Museums
Top three takeaways from this year’s AAM annual meeting
22/05/23
Our Director of North America division reports three key takeaways from AAM's inspiring 2023 conference.
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Photo by Ronan Furuta on Unsplash
4 key takeaways from the Market Research Society’s Sustainability Summit
06/02/23
What can the cultural sector learn from the consumer research taking place elsewhere? Consultant Laura Karban attended the Sustainability Summit late last year with that question in mind. She's summarised four takeaways and the implications for museums, galleries and heritage organisations
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Image by Claudio Schwarz on Unsplash
Widening access to arts and culture through Pay What You Wish schemes
09/01/23
In the current financial climate, one option to improve access is to offer a Pay What You Wish scheme. We look at some inspiring examples.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.