Posted in News on 23rd June 2022
If there’s such a thing as a lockdown success story, then Chester Zoo is it. Their online content broke the internet, their fundraising appeal raised £2m in 48 hours, and when they took on the government, they won.
What’s their secret? What advice would they pass on? Head of Marketing Jenny Tegg gave the inside story to MHM’s Hannah Crayk.
Our Thinking
Build audience-focused campaigns with our free Campaign Strategy and Planning Tool©
Thank you to everyone who attended our Beyond Demographics: Turning Audience Insight into Digital Impact.
Exhibitions aren’t what they used to be and neither are the people who visit them. Our white paper, Reframing the exhibition, shows how audiences have changed the rules.
Image by Absolutvision on Unsplash
What are the main topics from this month's UK conferences? Our team report their top takeaways from recent events.
