Posted in News on 23rd June 2022
In this first of three think-pieces written in Spring 2020, Andrew McIntyre argued that the phenomenal effort we were all putting into giving audiences access to our digital content needed to be re-framed as a series of radical experiments that could make our post-lockdown organisations far more audience-focused.
Our Thinking
Presented by MHM Director Debbie Spence as part of Rewiring Culture at REMIX Sydney 2026. Cultural organisations are being asked to do more. More audiences. More income. More participation. More innovation. More social impact. And, usually, with less. Every one of those ambitions is worthwhile. That’s precisely the problem. When everything matters, everything becomes a priority and organisations end up spreading money, people and attention ever more thinly.
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Thank you to everyone who attended our Beyond Demographics: Turning Audience Insight into Digital Impact.
Exhibitions aren’t what they used to be and neither are the people who visit them. Our white paper, Reframing the exhibition, shows how audiences have changed the rules.
