New insights: How to engage audiences with biodiversity
We’re thrilled to share a new free resource to help organizations connect key environmental concepts with their audiences in ways that truly resonate.
Recently, we’ve been working with the Smithsonian National Museum of Natural History on exploring ways to effectively engage audiences with the concept of biodiversity and biodiversity loss – crucial in our continued fight against climate change, but often hard to explain, particularly for laypeople.
As part of our work together, we spoke to some key cultural, conservation and environmental organizations in the US to understand what they felt the best approach to helping audiences understand and connect to biodiversity as a topic was, as well as how they have tried to elicit an emotional rather than an intellectual response from audiences in the past.
We have produced a succinct, free report packed with actionable insights on how to best communicate the concept of biodiversity to maximize engagement and behavior change. We’re excited to share this with our colleagues in the natural history, science communication and conservation sectors as another tool in our collective toolkits for supporting our audiences in navigating the big challenges of our time.
If you’d like to find out more about our findings or how we can help your organization encourage environmental engagement, please contact roisin.coleman@mhminsight.com.
