Heritage and cultural projects: demonstrating impact with young people

Posted in News on 22nd June 2022

In March 2021, the National Lottery Heritage Fund (NLHF) published guidelines on its funding priorities for the forthcoming year.

Amongst them was a particular focus on projects that supported beneficiaries’ wellbeing, skills development, and a strong commitment to ensure inclusive access to the opportunities offered by these projects.

NLHF applications often require impact evaluation to be built into project proposals. This is something Morris Hargreaves McIntyre knows a lot about.

To help anyone considering a a youth-focused heritage and cultural project, MHM’s Research Manager, Jenny Merry, shared our top tips for evaluating impact in a representative, authentic and respectful way.

Our Thinking

Published: 10/09/26

Why More Money Won’t Fix a Broken Model

Presented by MHM Director Debbie Spence as part of Rewiring Culture at REMIX Sydney 2026. Cultural organisations are being asked to do more. More audiences. More income. More participation. More innovation. More social impact. And, usually, with less. Every one of those ambitions is worthwhile. That’s precisely the problem. When everything matters, everything becomes a priority and organisations end up spreading money, people and attention ever more thinly.

Read more
Published: 16/07/26

MHM Campaign Strategy and Planning Tool

Build audience-focused campaigns with our free Campaign Strategy and Planning Tool©

Read more
Published: 24/06/26

Watch our Beyond Demographics webinar

Thank you to everyone who attended our Beyond Demographics: Turning Audience Insight into Digital Impact.

Read more
Published: 07/11/25

Reframing the exhibition

Exhibitions aren’t what they used to be and neither are the people who visit them. Our white paper, Reframing the exhibition, shows how audiences have changed the rules.

Read more