Rockets and donkeys: creating a new museum for cultural non-attenders

a large sheet of paper with a donkey graphic on it and the text what would make you more likely to visit this attraction? on it, is covered in post-it notes in neon colours with suggestions hand written on them

Blackpool wanted a new cultural venue for people who don’t think museums are for them. Showtown’s Learning and Engagement Manager Kerry Vasiliou and MHM’s Jo Hargreaves spoke to Museums + Heritage Advisor about the insight that’s driving the project which is due to open in 2023.

Read more

Our Thinking
  • Build audience-focused campaigns with our free Campaign Strategy and Planning Tool©

    Read more
  • Thank you to everyone who attended our Beyond Demographics: Turning Audience Insight into Digital Impact.

    Read more
  • Exhibitions aren’t what they used to be and neither are the people who visit them. Our white paper, Reframing the exhibition, shows how audiences have changed the rules.

    Read more
  • Image by Absolutvision on Unsplash

    a yellow post it note pinned on a cork board with a lightbulb drawn on

    What are the main topics from this month's UK conferences? Our team report their top takeaways from recent events.

    Read more
MHM
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.