Watch our Beyond Demographics webinar

Our Thinking

Thank you to everyone who attended our webinar, ‘Beyond Demographics: Turning Audience Insight into Digital Impact’.

We hope you enjoyed the event. It was wonderful to see all of the discussion in the chat and to hear all of your questions. As promised, we’ll be putting together a summary of questions and answers in the coming days and we’ll share a link with you when that’s ready.

For now, the recording is ready to share. Please fill in the form below to receive the share link for the webinar recording.

As part of the Beyond Demographics webinar, we’re also offering you a free consultation with MHM. If you’d like to book a one-to-one call to explore how Culture Segments and the webinar themes can help you with the strategic implications for your organisation, please select ‘book a one to one call’ in the form below.

  • Presented by MHM Director Debbie Spence as part of Rewiring Culture at REMIX Sydney 2026. Cultural organisations are being asked to do more. More audiences. More income. More participation. More innovation. More social impact. And, usually, with less. Every one of those ambitions is worthwhile. That’s precisely the problem. When everything matters, everything becomes a priority and organisations end up spreading money, people and attention ever more thinly.

    Read more
  • Build audience-focused campaigns with our free Campaign Strategy and Planning Tool©

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  • Exhibitions aren’t what they used to be and neither are the people who visit them. Our white paper, Reframing the exhibition, shows how audiences have changed the rules.

    Read more
  • Image by Absolutvision on Unsplash

    a yellow post it note pinned on a cork board with a lightbulb drawn on

    What are the main topics from this month's UK conferences? Our team report their top takeaways from recent events.

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