Posted in News on 22nd June 2022
As cultural venues across the UK and elsewhere prepared to reopen their doors, what did visitors want from the experience?
We compiled the most striking takeaways from our rolling research collected when venues came out of lockdown in October 2020.
Presented by MHM Director Debbie Spence as part of Rewiring Culture at REMIX Sydney 2026. Cultural organisations are being asked to do more. More audiences. More income. More participation. More innovation. More social impact. And, usually, with less. Every one of those ambitions is worthwhile. That’s precisely the problem. When everything matters, everything becomes a priority and organisations end up spreading money, people and attention ever more thinly.
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Thank you to everyone who attended our Beyond Demographics: Turning Audience Insight into Digital Impact.
Exhibitions aren’t what they used to be and neither are the people who visit them. Our white paper, Reframing the exhibition, shows how audiences have changed the rules.
