What Culture Segments can give you:
- A common language that curators, marketers and fundraisers can all use.
- Sharper targeting, prioritisation and personalisation without drowning in complexity.
- Journeys and experiences that resonate more deeply
How it shapes audience strategy:
Culture Segments has become a foundation stone of audience strategy worldwide. By focusing on motivations, it helps organisations prioritise growth segments and connect meaningfully with current audiences.
Where Culure Segments have been used:
Trusted by hundreds of organisations worldwide, including the Smithsonian (US), Sydney Opera House (Australia), the Southbank Centre (UK) and the National Gallery (UK).
Which segment are you?
Try out the Culutre Segments survey for yourself by answering 10 simple questions.
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Using Culture Segments at scale
A cloud-based application that integrates Culture Segmentsinto your CRM and ticketing systems, TagTool turns research into live, usable audience data.
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From segmentation to market maps, visitor journeys to behaviour change, our tools are built to help leaders make good decisions and show the difference they’re making. They’re tried, tested and trusted around the world.
Get in touch and let’s talk about how we can put them to work for you.
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