Active, Experimental, Ideas, Social
Stimulation is the segment that is most attracted to unusual, spectacular and experiential cultural events. They like culture that introduces big ideas but they like to consume it socially with friends.
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We offer training to use Culture Segments in your programming and product development, your services, your brand and your communications. Ultimately, we can build completely bespoke Culture Segment profiles for your organisation. If you want to fully understand your existing audiences and to reach out to new ones, you need Culture Segments.