Eco Mindsets

A framework that helps organisations design for real behaviour change around sustainability. It identifies different audience mindsets and shows how each responds to messages and prompts.

What Eco Mindsets can give you:

  • Clarity on which behaviours to target for each audience.
  • Messaging that motivates change without guilt.
  • A credible way to evidence impact for funders.
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How it shapes audience strategy:

Eco Mindsets builds sustainability directly into audience strategy, helping organisations show leadership on one of the defining issues of our time while proving real impact.

Where Eco Mindsets has been used:

Developed with partners across the UK and Australia, Eco Mindsets has supported galleries, festivals and museums to move beyond awareness-raising and demonstrate measurable behaviour change.

Get in touch

Talk to us about applying Eco Mindsets to your programmes.

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Enquire

From segmentation to market maps, visitor journeys to behaviour change, our tools are built to help leaders make good decisions and show the difference they’re making. They’re tried, tested and trusted around the world.

Get in touch and let’s talk about how we can put them to work for you.

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