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Image by Melissa Askew on Unsplash
Peer pressure: How to lean on people’s desire to ‘belong’ to encourage environmental behaviour change
20/05/24
The need to belong looks like a tempting lever of behaviour change. But what really matters is how that might vary for different people. In this article we unpack what 'belonging' means for the different Eco Mindsets.
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Image by Jamie Templeton on Unsplash
Playing on emotion to incite environmental action
16/05/24
In this article, we explore the different types of language and approaches that play on key emotions to prompt each mindset to transform concern for the environment into action.
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Image by Markus Spiske on Unsplash
Closing the intention to action gap
13/05/24
About a quarter of people in the UK believe their own households should be doing much more for the environment. So, what’s stopping them? In the first of our series on how understanding mindsets is key to bringing about behaviour change, we look at how intention can be nudged towards action.
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Image by Derek McKinney on Unsplash
What does ‘culture’ mean to you?
09/05/24
Bradford 2025, the organisation presenting UK City of Culture, asked us to find out how people relate to the idea of culture. Our research uncovered some interesting and surprising themes.
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Image by John Schaidler on Unsplash
How psychographic segmentation can help to diversify your audience
21/03/24
Director of our UK Cause-led division, Guy Turton, explains a two-step audience development plan to achieve audience diversification.
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Image by Markus Spiske on Unsplash
Culture Segments and environmental messaging
19/03/24
How can museums create effective and meaningful environmental messaging without generating feelings of helplessness or even fear among their audience? Here are three inspiring examples of successful positive messaging
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Image by Osman Rana on Unsplash
Audience Atlas Boston
25/01/24
In August 2023, an arts museum in Boston commissioned a new iteration of our 2018 Audience Atlas Boston study to understand how the cultural landscape of Boston has changed post-pandemic. Here are our key findings.
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Image by Alfonso Navarro on Unsplash
Diving deeper into Eco Mindsets – five key insights from our research with Keep Britain Tidy
27/11/23
Our recent research in collaboration with environmental charity Keep Britain Tidy revealed deeper, and sometimes surprising, insights into the Eco Mindsets.
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Photo by Nik on Unsplash
How to really inspire your audiences into engaging with your environmental work
28/09/23
The sheer volume of information about the climate crisis can make people tune out or feel paralysed. So how can you make sure your environmental messaging is both motivating and provocative? Drawing on our recent research, our Eco Lead Laura Karban details five key insights to help you cut through the noise.
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Photo by Priscilla du Preez on Unsplash
Building loyalty with younger audiences
05/09/23
In this final part in our Younger Audiences series, we draw on our research to show how you can go beyond simply engaging younger people to retain their loyalty for the long term.
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Photo by Devon Avery on Unsplash
Conducting research with young people – best practices
24/07/23
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Image by Clark Tibbs on Unsplash
A day in the life of… a Research Executive
03/07/23
Our Research Executive, Sam Manning, talks us through a typical day in the life of a researcher.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
