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Photo by Simon Maage on Unsplash
Engaging younger audiences
26/06/23
How do we engage younger audiences? This is a question organisations often ask themselves – and don’t always arrive at a clear answer. In the first of our three part series, our consultant, Laura Karban, draws on our research to unpack ways to understand this cohort – and, crucially, how to connect with and engage them.
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Image copyright American Alliance of Museums
Top three takeaways from this year’s AAM annual meeting
22/05/23
Our Director of North America division reports three key takeaways from AAM's inspiring 2023 conference.
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Photo by Ronan Furuta on Unsplash
4 key takeaways from the Market Research Society’s Sustainability Summit
06/02/23
What can the cultural sector learn from the consumer research taking place elsewhere? Consultant Laura Karban attended the Sustainability Summit late last year with that question in mind. She's summarised four takeaways and the implications for museums, galleries and heritage organisations
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Image by Claudio Schwarz on Unsplash
Widening access to arts and culture through Pay What You Wish schemes
09/01/23
In the current financial climate, one option to improve access is to offer a Pay What You Wish scheme. We look at some inspiring examples.
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Image by Gaelle Marcel on Unsplash
Places of Respite? Libraries and Museums as Warm Spaces
07/12/22
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How many people does it take to make a focus group?
04/11/22
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A spotlight on Stimulation and nature: big ideas and sustainable change
29/09/22
A spotlight on Stimulation and nature: big ideas and sustainable change
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A spotlight on Enrichment and nature: looking for pleasing displays and conservation information
07/09/22
A spotlight on Enrichment and nature: looking for pleasing displays and conservation information
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One seemingly simple quiz, so many benefits!
07/09/22
Find out how as well as gathering valuable audience segmentation data, MHM's Culture Segment personality quizzes can drive traffic to your website and social media, increase e-newsletter sign-ups and deepen engagement with your visitors.
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User Modes
23/08/22
We believe that defining User Modes is essential to the development of our increasingly complex websites.
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A spotlight on Essence and nature: seeking natural experiences through organisations with integrity
08/08/22
A spotlight on Essence and nature: seeking natural experiences through organisations with integrity
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Audience Atlas New York 2021
08/07/22
In November 2021 we published the latest insights from our large-scale study of New York audiences: Audience Atlas. Watch our webinar, read the report and find out about the whole market for the New York metropolitan area, including those who aren't yet cultural attenders but could be persuaded to do so.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
