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Harnessing civic participation in election season and every day
08/07/22
Harnessing civic participation in election season and everyday. What does that look like in practice at arts and cultural institutions?
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A spotlight on Affirmation and nature: conscious decision-makers
08/07/22
One of our eight Culture Segments, Affirmation are known for being conscientious decision makers rather than spiritual when it comes to nature. Find out how you can best target this segment here.
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What donors really want from charities
24/06/22
MHM has worked with many charities in the past to provide valuable insight into what their donors expect from their contributions. This research has been crucial in understanding donor motivations and trends across the heritage, arts and cultural sectors.
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Image by charlesdeluvio on Unsplash
Top 10 tips for great segmentation
24/06/22
Segmentation can be a fantastic way for your organisation to reach different people with different messages. See some of our best tips for audience engagement we have uncovered using our segmentation system here.
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Culture Segments TagTool
24/06/22
Our Culture Segments TagTool is a clever, automated web app that can be seamlessly integrated into your website, database or sign-up form and can also be added to an audience's online booking path.
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Keep on tagging #2
24/06/22
Effortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.
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Image by Jess Bailey Design on Pexels
Keep on tagging
24/06/22
Effortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.
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Image by Jason Goodman on Unsplash
Using Culture Segments TagTool for a show that needs a boost
24/06/22
Help your organisation know who is already booking, who could potentially be booking and how you can use this information to fill empty seats.
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Culture in Lockdown
24/06/22
MHM co-founder, Andrew McIntyre, has published three think pieces to support cultural institutions and their audiences during the Coronavirus crisis.
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Culture in Lockdown Part 3: Covid Audience Mindsets
23/06/22
Read the final Andrew McIntyre think-piece on cultural institutions and their audiences during the Coronavirus crisis.
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Culture in Lockdown Part 2: The 7 Pillars of Audience Focus
23/06/22
Read the second of our co-founder, Andrew McIntyre's three think-piece's on cultural institutions and their audiences during the Coronavirus crisis.
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Culture in Lockdown Part 1: We can do digital, can we do strategy?
23/06/22
Read the first of our co-founder, Andrew McIntyre's three think-piece's on cultural institutions and their audiences during the Coronavirus crisis.
Our thinking
Here’s where the good stuff lands, ideas we’re testing, opinions we’re arguing over, roles we're recruiting and the people joining us along the way. It’s part think tank, part noticeboard and a bit of a window into how we work. Take a look around. There’s usually something worth nicking, borrowing or building on.
